Yes, input fields can be set up so that they are displayed to the respondent in the form of a cascade only when an answer is entered in the first field does the next one appear below it, then the following one, and so on. This has two key advantages: It saves space on the… Continue reading Can I display input fields in steps, with a cascading effect?
A newsletter unsubscription is virtually the opposite of conversion and therefore somewhat annoying. But with a little luck, yesterday’s subscriber is tomorrow’s lucrative customer… According to DSGVO, newsletter recipients may cancel their subscription at any time. And reliably and without unnecessary hurdles. Senders don’t always take this very seriously. How do you deal with unsubscribes?… Continue reading The right way to handle newsletter unsubscribes.
The most critical moment in inbound marketing is capturing a website lead. Why? The target customer has to become active himself and voluntarily reveal something about himself – which, by nature, nobody likes to do. This step is called lead capturing. Wondering why only a fraction of your website visitors convert to leads? The cause… Continue reading What is lead capturing, anyway?
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