The most critical moment in inbound marketing is capturing a website lead. Why? The target customer has to become active himself and voluntarily reveal something about himself – which, by nature, nobody likes to do. This step is called lead capturing.
Wondering why only a fraction of your website visitors convert to leads? The cause is usually due to the quality of the traffic as well as the offers on the website. But even if both fit: It’s not a guarantee that visitors will leave their contact information.
So what exactly is lead capturing?
Lead capturing refers to the operational-technical process of capturing leads. On the one hand, this includes asking the potential customer to opt in. On the other hand, the transfer and storage of the data generated in this way is an essential component.
The prerequisite for successful lead capturing
In order to turn target customers into valuable leads, the following should be ensured:
- A good offer (newsletter, lead magnet, or similar).
- An understandable call to action to opt-in
- A convenient web form
- Consideration of data protection regulations
- Reliable data transmission and storage